Ben Pulham is the founder of Coached, a Singapore-based testing lab and - surprise - coaching service for athletes of all stripes. A former pro triathlete himself, Ben - together with in-house sports scientist James (Jim) Webster - is an expert in helping people perform better.

Find them online at https://www.coached.fitness/ and https://www.facebook.com/Coached/.

In our interview with Ben and Jim, we discuss:

• Lactate testing and fuel efficiency testing

• James Lawrence, the Iron Cowboy who did 50 Ironmans in 50 States in 50 Days

• Books including What the Fat, Why We Get Fat and Why We Sleep; and the books of Mark Manson

• Louise Burke

• MAF testing

• Podcasts, including Nike, Gary Vaynerchuk and Peter Attia

• Kit: Klean Kanteen

• TV show: Clash of the Codes

Podcast hosted by Ultra Endurance enthusiasts Scott Pugh and Ric Stockfis.